A sweet story about finding lost dogs exposed growing fears about AI and monitoring, door bell cameras and policing

Super Bowl LX tech ads from OpenAI, Anthropic, Google, and others show how AI companies are pushing toward mainstream adoption.

The actor is joined by his wife, Elsa Pataky, in the ad, which will air during Super Bowl LX on Feb. 8

The home security company Ring aired a Super Bowl advertisement highlighting the AI-powered Search Party feature. When a pet owner reports their pet missing in the Ring app, Search Party kicks in on participating outdoor Ring cameras, scanning the area for the missing pet.

If you can't watch the Super Bowl on NBC, you can stream it on Peacock or the NFL+ app. You can also use DirecTV Stream, Hulu + Live TV or YouTube TV to live stream the Super Bowl on NBC this year. These services are available on several types of TVs (including Amazon Fire, Apple and Roku), tablets and mobile phones.

Amazon unveiled a new tracking system at a time when Americans are debating the value of persistent surveillance.

The idea of smart devices going rogue is a concept that’s just realistic enough to be scary, and Hemsworth plays the part well. In true Amazon style, there's a self-awareness at play that makes the story funny instead of existentially terrifying.

AI companies used Super Bowl commercials to make a play for mainstream acceptance, much like cryptocurrency firms attempted during the big game in 2022.