In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

A/B testing is more than a fun little experiment: It’s a powerful tool that can provide unique insights into how your customers tick. But don’t squander it on predictable outcomes. Here is a guide to ...

I first began to hear about split or A/B testing where they are most used, through online marketing tools like Leadpages and Mailchimp. If you’re unfamiliar with the term, Wikipedia defines it most ...

A long-awaited feature will soon start rolling out on YouTube for creators. YouTube has announced that it has been testing a new feature called "Test & Compare," the company's name for what is ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to designing your website, you have two choices: Select the site elements you believe look best, or you can use “split ...

Winston Churchill famously said, "To improve is to change; to be perfect is to change often." If you are an advertising agency, an e-commerce space or any website that relies heavily on clicks, ...

MailChimp, a do-it-yourself e-mail service provider aimed at small businesses, has developed a feature enabling its customers to do automatic A/B split tests. The new feature allows MailChimp ...

Direct marketing professionals don't guess. They base their decisions on statistics and calculate what the return on their investment will be. Because of what is known as split-testing or test runs, ...