We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder at ...

ID5, the identity provider for digital advertising, has published its 2025 State of Digital Identity Report, spotlighting the diverse approaches industry players are taking to evolve their ...

The rapid rise of CTV has introduced new ways for consumers to interact with content and for advertisers to engage their audiences. However, these advancements have ushered in complexities in ...

With the deprecation of third-party cookies and Apple’s new stipulations, which require publishers to obtain consent from users to track them through its Identifier for Advertisers (IDFA), we’re at a ...

One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and compliant) manner is well underway.

There are a lot of opinions out there when it comes to mobile marketing challenges and solutions. This week, Mobile Insider asked Todd Rose, senior vice president of business development and GM, ...

Comcast Advertising, Cox Media and Spectrum Reach Share Collective Insights on Enabling and Utilizing Addressable TV Campaigns to Help Advertisers, Programmers and Other Distributors Accelerate ...

In a digital ecosystem defined by disruption, brands that are waiting for the dust to settle before making decisions related to their long-term advertising strategies need to hear this: The dust is ...

In association with Index Exchange. On the eve of ATS Madrid 2022, Mario Torija, managing director Spain, Index Exchange, outlines how rebuilding consumer trust and industry-wide collaboration can ...

NEW YORK, April 22, 2025 /PRNewswire/ -- Lockr, by Viant, today announced a major expansion of its audience integration management platform—giving publishers a single point of access to the leading ...

Visible World has been granted a patent on bandwidth management for linear household addressable TV advertising applications. With this patent, the technology offered by Visible World enables any ...