These days, addressable LEDs are all the rage. A little chip paired with each LED receives signals and modulates the light output as needed. [John Peterson] was working on a project along these very ...

A major new industry-wide addressable advertising consortium, called Project OAR (Open Addressable Ready), has formed. It is led by smart TV manufacturer Vizio, along with eight TV-media companies.

Can the TV biz finally get its act together to target ads to viewers the way internet companies have done for years? A new consortium, led by TV manufacturer Vizio, is promising to assemble the right ...

Cable channels like HBO and NFL Networks are among the biggest users of addressable TV advertising these days -- "partly because paid TV services don't want to waste sign-up ads on people who already ...

The ad industry has lots of similar-sounding terms to describe how content reaches viewers – advanced TV, addressable TV, convergent TV. But what those terms actually mean and how they differ is ...

Leading DTH player Tata Play will begin offering addressable ad solutions, which will allow brands to target segmented audiences with the same ad spots on linear TV. Brands will be able to offer ...

Two new multichannel laser diode drivers designed specifically for LIDAR (Light Distancing and Ranging) applications are now available from PicoLAS! These boards offer 4 or 16 independently ...