Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, inventory management and application programming interface-driven digital tools ...

A federal court today found that Google LLC maintains an illegal monopoly in the advertising technology market. The decision comes less than a year after a similar antitrust ruling against the ...

Google avoided being broken up earlier this month when a US judge declined to force the company to sell its Chrome browser and instead imposed lighter conditions to remedy the company’s illegal ...

MarketDing.ai officially announced the launch of its new AI-powered marketing technology designed to help businesses get more leads, build stronger online visibility, and grow with more clarity and ...

A New York federal judge ruled in favor of online news publishers and advertisers who allege Google unlawfully monopolized the digital advertising market and diverted revenue that would have otherwise ...

Disney is expanding its advertising technology and measurement toolkit, unveiling a slate of new solutions designed to help brands plan faster, create smarter, and measure performance more effectively ...

The European Commission fined Google 2.95 billion euros ($3.45 billion) for distorting competition in the so-called adtech market. The Commission accused Google of unfairly favoring its own display ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

FreeWheel, a global technology platform for the streaming advertising ecosystem, announced on-platform integrations with leading political data providers, including Data Trust, L2, Resonate and ...