Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first ...

The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

The first Smart Bricks sets just debuted, and the question is now more relevant than ever.

With picks for all ages ...

The Smart Brick comes with three of eight Star Wars sets at launch, although most smart-enabled sets ship without it.

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow your builds to interact with you as you play ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

LEGO has just debuted its greatest innovation in 50 years, since the introduction of the LEGO Minifigure in 1978, at the Consumer Electronics Show in Las Vegas. It represents a radical shift to ...

This New Star Wars LEGO Set Brings One Of The Galaxy’s Best Locations To Life. It’s not something I think about all the time or anything, but there are so ...

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

Several LEGO sets inspired by popular Disney, Pixar, and Star Wars films are now available online from Amazon.

LEGO has revealed another five Star Wars-themed sets for its all-new, interactive SMART Play line-up, bringing in franchise royalty in the form of Anthony Daniels — C-3PO himself — to lift the lid ...