Steve Jobs and Steve Wozniak started Apple in a garage in the 1970s. Today, the maker of MacBooks, iPhones, and AirPods is valued at nearly $4 trillion Apple is one of the world’s most iconic brands.

An auction to commemorate Apple's upcoming 50th anniversary includes Apple's first check and a rare prototype board. Personal items that belonged to late Apple co-founder Steve Jobs such as his desk, ...

October 24, 1988: Three years after leaving Apple, Steve Jobs prepares to launch the NeXT Computer, a machine he hopes will cement his reputation as a tech genius and blow away the machines produced ...

Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech. The first check from Apple Computer's original bank account went ...

On January 22, 1984, the Apple commercial for the Macintosh 128K aired during the Super Bowl. The "1984" Mac ad became ...

Today is the 30th anniversary of the introduction of the Macintosh. The original “Mac” arrived along with the famous 1984 commercial, aired just once (but then aired many times on local and network ...

In the late 1970s, two Steves founded Apple Computer, Inc, with operations starting out in Steve Jobs' garage. With him was Steve Wozniak, and the two would go on to revolutionize not just the ...

At Macworld Expo in January 2005, miniaturization was on Steve Jobs’s mind. Since the world was in the midst of iPod fever, most of the focus was on the tiny iPod Shuffle. But 21 years ago, Apple’s ...

Apple became synonymous with style and remains so for those who don’t want a phone powered by Alphabet’s Android operating system. Here’s a brief history of Apple, followed by a timeline of key events ...