Audi's new design boss tells us how the Concept C came to life—and how it will influence the entire lineup moving forward. Unveiled just days before the 2025 IAA Mobility Show in Munich, the Audi ...

Audi unveils new Concept C show car A North Star for Audi’s future design direction Led by chief creative officer, Massimo Frascella Talk about complete design reinvention! This is the Audi Concept C, ...

Fans of the TT rejoice—there’s a new Audi two-seater on the way. The German automaker just unveiled Concept C, a stylish and minimalist sports car that marks the start of a new styling philosophy and, ...

Massimo Frascella will take over as Head of Design at Audi in June of this year, after Marc Lichte's decade at the helm. Frascella started his career at Stile Bertone and most recently spent over a ...