The sources journalists turn to are an important factor in any news story. Sources can affect the specific information the public receives, as well as whether the assessment of a president’s ...

There are so many ways to reach your ideal customer using audience targeting in Google Ads. We’ve recently covered Detailed demographic segments, Lookalike segments and Engaged Audiences, Today, we’re ...

Google has combined their custom affinity and custom custom intent audiences. Here is where previously-made audiences, and where to make new ones. Google streamlined its audience options for Display, ...

Google Ads emailed some advertisers earlier this week about three new audience targeting and reporting features. Here is what is new: (1) You can now reuse your audiences across campaign types in ...