As the demands on water systems grow and technologies evolve, our customers depend on partners who can help them ...

MOZN, a leading enterprise AI company, today announced a new brand identity marking the next phase of its global growth ...

It’s much more than empty visuals.

Alabama health system launches new brand identity featuring a new logo and tagline to emphasize healthcare close to home.

The City of Greenfield launched a public engagement process to refresh its brand identity and modernize its visual standards ...

Herman Miller has a new brand identity, but you probably haven’t noticed. On January 2, Herman Miller announced a refreshed brand identity by Brooklyn design office Order. The new look, which will be ...

This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

The visual zeitgeist is captured in the brand's 15-year evolution.

Businesses project professionalism and reliability by aligning key brand elements—logo, tone, color scheme, ethics, and overall aesthetic—with their target audience. Incorporating these into your ...