LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest channel optimization study on the BFSI industry. A renowned client in the BFSI ...

Marketing isn’t taught by the mathematics departments within colleges and universities, but some day maybe it will be. Each day, marketers are more dependent on the numbers. Metrics and measurements ...

Your customers most likely have very definite preferences in communication channels, but their choices might not be the most profitable for you. What if you could maximize customer profitability by ...

A lot of marketers will tell you that they’re “channel-agnostic” when figuring out where to put their spend. The idea is to deploy resources across various channels, see how they perform … and then ...

We are in the midst of an explosion of new ways to measure and optimize media as we define campaign success by more than simple reach metrics. By measuring, evaluating and optimizing more advanced ...

For two decades, B2B marketing has optimized around predictable gatekeepers: search engines, social platforms, and professional networks. We built entire playbooks around ranking higher, nurturing ...