Behavioural finance challenges the long-held assumption that investors are consistently rational. Decades of research now ...

New research has deepened our understanding of why pescetarians choose to eat fish but not the meat of land animals. The perceived distance between marine life and participants in the study was a key ...

In the heyday of psychoanalysis, Sigmund Freud, when asked if his smoking habit was a symbolic manifestation of unconscious sexual desires, he allegedly replied that “sometimes a cigar is just a cigar ...

A man once asked for some of my chewing gum. When I refused him, he explained that he didn’t want it anyway ... Source: Geralt/Pixabay I’ll be the first to admit that the term ‘cognitive dissonance’ ...