Effective business communication requires planning and coordination. To get the intended message to internal and external audiences, you need to understand the objectives of business communication ...

Consistent and thoughtful communication is crucial to keep donors engaged, make them feel valued, and lay the groundwork for ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

Talking to your kids about personal safety and emergency preparedness is important yet complicated. Finding the most appropriate approach can be difficult. The conversations involve potentially scary ...

It’s no secret that the holiday season is a lifeline for many nonprofits. In fact, 50 percent of charities bring in the bulk of their annual donations from October through December, according to ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In my more than a decade in public relations, I’ve seen plenty of ...