Businesses use past, present and (potentially) future consumer behavior to develop product, pricing, distribution and messaging strategies – all four elements of the "Four Ps" of the marketing mix: ...

What do customers really want, and why? What information will they listen to and what will they ignore? How do they make decisions and how can we help them make better ones? For many companies, ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

First of all, a huge congratulations to everyone for staying at home for the past 5 weeks. Without the support of each individual, it will not be possible to defeat COVID-19. Yesterday, I was watching ...