Cowboy is better known for its sleek electric bikes that you can see in many major cities across Europe. And if you look at the persons riding those Cowboy bikes, most of the time, you’ll see a young ...

A lot of modern e-bike startups market their products with urban mobility, sustainability, and environmental awareness in mind. However, I’m willing to bet that a lot of these companies leave a lot to ...

Adrien Roose, CEO and co-founder of e-bike firm Cowboy, told CNBC this week that he expects the company to reach profitability on a full-year basis in 2024. Cowboy, a startup that designs electric ...

We’ve seen them on the trails at races for a couple years as prototypes, but Sour’s two all-new steel Cowboy Cookie and Double Choc full-suspension mountain bikes are ready for the big time. Pick from ...

Belgian e-bike specialist Cowboy has an interesting and intuitive way of tailoring its bikes to suit a wide range of applications. By leveraging on a single frame design and tweaking ergonomics with ...

When Cowboy, a premium European e-bike company, invited the media to an event in Paris, France, it faced some unexpected challenges. Along with torrential rain, there also were strikes and protests ...

Posts from this topic will be added to your daily email digest and your homepage feed. AdaptivePower 2.0 over-the-air update powers riders ‘up 50 percent steeper hills’ while saving 10 percent battery ...

Which e-bike company has an American name, is based in Belgium, and just unveiled a Dutch-inspired e-bike? If you guessed Cowboy, then, well that’s not really all that impressive because it was in the ...

When premium e-bike maker Cowboy introduced its Adaptive Power update earlier this year, Engadget’s Mat Smith wondered when a new model would arrive. We have the answer today as the company announced ...

Cowboy, the Brussels, Belgium-based electric bicycle maker famous for its modern take on classic European-cycling designs, is nearshoring its production to speed up delivery times. Moving its e-bike ...

Brussels-based startup Cowboy has been in the news lately for its cash burn rate. But the company wants to control its narrative again with some product and business news. Cowboy is launching a new ...