Five steps to ensure that you don’t jump to solutions by Julia Binder and Michael D. Watkins When business leaders confront complex problems, there’s a powerful impulse to dive right into “solving” ...

Q: I have a great idea for a service, but how do I know if people want it? – Shana, Tucson, AZ If you want to create an irresistible offer, you can’t start with your solution. You must start with ...

Opinions expressed by Digital Journal contributors are their own. “The solutions we have today will soon not be enough to provide unparalleled customer satisfaction. Information technology continues ...

Customer-centric cultures perform. Creating an engaged, customer-obsessed culture requires digital employee experience investments that are no less important than external, market-focused digital ...

Two multi-ethnic workers working in a plastics factory, standing on the factory floor, looking at the control panel of one of the machines. The African-American man is pointing to the panel. His ...

This article details how to craft irresistible offers that convert browsers into buyers, emphasizing clarity and solving customer pain points. It provides five key strategies, each with a ChatGPT ...

With returns siphoning off a staggering $743 billion from retailers’ bottom lines in 2023, it’s clear that the industry’s approach needs an overhaul. But instead of leaning on rigid policies that risk ...

We meet a solutions architect who tells us that his defining characteristic is curiosity, and that for him success is in solving problems with technology, for people. In a recent episode of the First ...