The SEMA Show attracts over 160,000 attendees from 140 countries on an annual basis for good reason: It is known for unveiling new products, showcasing cutting-edge technologies, and highlighting the ...

GRAND RAPIDS, MI — A Michigan-based automotive technology company is showcasing its partnership with a high-end custom car ...

Based on a rusty old Packard built nearly nine decades ago, this work of automotive art is one of the most highly decorated custom cars ever conceived. For younger enthusiasts, Packard doesn't ring ...

SEO optimization might do wonders for marketing. But if you're even remotely involved in the aftermarket automotive space, there's no better good PR than a proper custom car build. That's why even if ...

During my time at HOT ROD, I have developed a greater appreciation for really high-end builds, like what you’d see competing for the prestigious awards at the Grand National Roadster Show or the ...

NASHVILLE, Tenn., Oct. 31, 2023 /PRNewswire/ -- Bridgestone Americas (Bridgestone) today announced it has teamed up with automotive YouTuber and Instagram star Dustin Williams on four custom car ...

Early in my career of slinging words and capturing moments for automotive publications, this New Jersey guy (me) was asked by a local car enthusiast if I was ever going to pack up my home, my cars, ...

Newark, CA -- RJ Hydraulics creates custom lowrider car builds, focusing mostly on classic automobiles. Located in Newark, California, the shop is owned and operated by Rubin Diaz. Diaz proclaims that ...

Last weekend’s Off-Road Expo in Costa Mesa, California, was a pretty big deal for the desert racing and 4x4 communities. “Off-Road Expo has been the largest and most significant annual gathering of ...

The 72nd Detroit Autorama returns to Huntington Place from Feb. 28 to March 2, showcasing over 800 custom cars, trucks and motorcycles. Highlights include Barbie's pink Cadillac Convertible, a Mega ...

Imagine pouring your heart, soul, and wallet into building your project car and creating your dream custom ride only to watch someone sideswipe it at an intersection. Heartbreak aside, you are now in ...