SCHLESWIG, Iowa - When Jack Johnson builds a fishing rod, he can make it uniquely your own. Want your name of the rod? No problem. Want to show support of your favorite sports team? Piece of cake.

McCOOK, Neb. - A good fisherman knows what a well-made rod can do out on the water. An even better fisherman knows where to get one built to his specifications. Short rods to long rods, Matthew Eden ...

Mar. 13—Kyle Watson of Smyrna and KDUB Rod Co was selected as a Top 10 finalist during a custom fishing rod building competition, the 2023 International Rod Building Challenge by American Tackle.

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

BACK IN MAY, I drove to Yarmouth, Maine, to visit the Maine Fly Co. I was there to pick up a custom fly rod they’d made for me and to go fishing with owner and founder Jeff Davis. I expected to find a ...

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CHISHOLM — If there’s ever a tornado warning for this Iron Range town, Mike Lesch will likely be safe. That’s because he already spends a lot of time in his basement shop, where he turns drab sticks ...

Pop-up ads can be a real annoyance. But for Kevin Landry of Green Bay, a pop-up ad led him to start his business, Big Bear Custom Rods. “I started building rods about 10 years ago," he said. "Even ...