2022 was a year of unprecedented growth and change in the industry. Cybersecurity was a major concern. The impending removal of third-party data also came into the spotlight. As we look forward in ...

I'll explore data-related challenges, the increasing importance of a robust data strategy and considerations for businesses ...

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies ...

Toronto, Ontario (CTV Network) — The Canadian Cancer Society (CCS) has released a new strategy for collecting data on cancer in Canada, one that they hope will address serious gaps. It’s the first ...

Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...

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The researchers said the high rate of data collection suggests the approach used in this study is broadly acceptable. A 4-part strategy to collect data on sexual orientation and gender identity (SOGI) ...

You can’t rely on third parties anymore. Time to fall in love with zero- and first-party data again. Personalization and data. Businesses need a strong customer data strategy to deliver the ...

Healthy data collection is the process of collecting, organizing and utilizing data in a legal, honest and safe manner. It’s an approach to data that is in everyone’s interest. When a business has ...

With “opportunities and vulnerabilities” posed by digital transformation that “cross every facet of the IC,” the Intelligence Community released a new data strategy that aims to respond to current and ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...