DemandFactor, Inc., a leading B2B demand generation and performance marketing company, today announced it is officially rebranding as Demand.com. The new name and digital presence represent the next ...

Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t ...

The MarketWatch News Department was not involved in the creation of this content. AUSTIN, Texas, Jan. 08, 2026 (GLOBE NEWSWIRE) -- As B2B marketers have entered 2026, they are facing tighter data ...

Does your marketing organization have performance quotas? Which tools and/or tactics are you planning to test and/or deploy in 2025? What are the priorities in terms of your demand generation goals?

In 2025, Demand Gen Report sought the input from our readers on what was really going on in the industry. We published four surveys that examined the impacts artificial intelligence (AI) was having on ...

In this week’s episode of the B2B Marketing Podcast in association with Brands2Life, Kavita Singh, Head of Growth Solutions Content spoke with Tim Corcoran, Managing Director, Marketing & Creative ...

On average, B2B buyers consume 13 pieces of content before making a purchase decision (FocusVision). Our suite of paid media products (including opinion pieces, advertorials & press releases) will ...

Findings from 300 global B2B marketers highlight the shift from adoption to activation as pipeline pressure intensifies. This research shows that organizations willing to move from adoption to ...