The brands that move now will discover what P&G, Uber and JPMorgan Chase learned: Significant portions of their budgets were never working.
The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of ...
Google’s GM of Ads outlines how AI and agentic commerce in 2026 will help advertisers create, target, and convert at the ...
Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven ...
As data-driven ads lose impact, performance-creative strategies are helping brands blend data and creativity to produce more ...
Online advertising has become the internet's most expensive guessing game. Brands spend billions trying to reach the right people at the right moment, while consumers wade through increasingly ...
A few decades ago, a Super Bowl ad was the entirety of the marketing event. Apple’s classic ad from the 1984 Super Bowl was ...
To mark the 30th anniversary, The Drum launches a new video bringing together four former IAB chairs alongside key industry voices to chart how digital advertising evolved from chaos to global ...
The Hidden Reason Most Digital Campaigns Underperform Digital marketing often takes the blame when growth stalls. Teams ...
NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.
Ask a marketer where their last ad ran and why, and they’ll probably shrug or send a spreadsheet that answers nothing. Programmatic promised clarity: automation, efficiency and measurable outcomes.
University of Miami graduate and Grease Connections co-founder applies 14-year compliance-driven marketing methodology ...
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