Advertisers use advertorials and display advertisements to sell products and services. Advertorials typically take the form of a letter designed to sell the reader a product, while display ads contain ...

(Ad) Planning and implementing can be daunting if you're unfamiliar with display advertising. But have no fear because we will discuss the ins and outs of display ads and uncover three common myths ...

Companies use different forms of print advertising, including direct mail brochures, magazine and newspaper ads. Display ads are the ads that can appear on any page throughout a publication, unlike ...

You might not think that this is a very big reinvention actually but the advertising world is finding it all pretty exciting. The basic problem is with display advertising, the type that a company ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at ...

Display ads are a type of digital advertising that uses visuals, usually images or videos, to promote a product or service. They are typically placed on websites and other digital platforms and are ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. For many years, marketers have used both SEO and SEA to realize their business potentials.

In recent years, B2B marketers have struggled with the role that display ads play in the online mix more than their B2C counterparts. They have had to make sure the time and money they spend on ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, founder of Spider.io. In Will ...

While marketing and technology have become increasingly sophisticated, display advertising and content syndication has, for many, been left in the stone age. As other strategies and tactics become ...

We've all spent money on things that were sold as "the next best thing," only to be disappointed when those promises aren't delivered or don't result in a return on our investment. Now imagine ...

Gilad de Vries of Outbrain this month wrote a guest post for Forbes that sang the praises of content marketing, while dismissing online display advertising as an inefficient, ineffective money-suck or ...