Dollar Tree is turning over a new, slightly more luxurious leaf. The discount retailer is opening up shop in more affluent neighborhoods in an effort to draw out the nation’s biggest spenders. Nearly ...

Dollar Tree's expansion into wealthier ZIP codes reflects broader retail trend as inflation drives affluent consumers to discount stores for everyday essentials.

Half of Dollar Tree’s new locations since 2019 are in wealthier ZIP codes, reflecting a shift toward higher-income shoppers, ...

The discount retailer Americans trust most is after shoppers who defy the stereotype of the bargain aisle.