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Move over fish and chips—there's an easier British pub lunch

This British pub classic is built on bread, cheese, and a postwar campaign.
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The 'Ploughman's Lunch' myth: How marketing agencies invented 'ancient' British traditions

Picture this: You're sitting in a cozy British pub, ordering what feels like a timeless classic - a ploughman's lunch. Crusty bread, sharp cheddar, tangy pickle, maybe some ham. It screams "ye olde ...