ALTA DX Group brings together ALTA’s board-level strategy, domain authority, and operational leadership with DXFactor’s enterprise-scale digital transformation and applied AI execution, enabling ...

In the episode Fitness Industry Outlook 2026: Growth, Advocacy & What Operators Need to Know, ATFW a Fitness News Podcast sits down with Liz Clark, President and CEO of the Health & Fitness ...

Technology, especially cell phones, helps us stay connected and provides a world of knowledge in the palm of our hands. But does it make it harder for us to achieve physical fitness? Rick Ferkel is a ...

Digital health startup Augment Therapy has raised an additional $1.7 million to grow the market for its augmented reality exercise technology. Digital health startup Augment Therapy has raised an ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. NordicTrack is raising the bar in the home fitness ...

Elizabeth Alonso works out on the treadmill at the YMCA in Orlando, Fla. Today’s treadmills are outfitted with Ifit technology, a built-in ’personal trainer’ that coaches throughout the workout, ...

The fitness industry has a personalization problem. While we’ve seen impressive advances in AI across every sector – from self-driving vehicles to medical diagnostics – most smart home gym equipment ...

The future of fitness is bright, with exciting new tech trends and promising developments emerging in 2023. Whether you’re a hard-core fitness enthusiast or just looking to get a little healthier, ...