Pinterest has become a significant tool for marketers. You can use the visual social network to attract fans, promote images of your products, and even ride a wave of viral popularity--if you're lucky ...

This week, New York-based The Fancy, a Pinterest-like site with a focus on not just browsing, but buying from its collection of inspirational imagery, began encouraging users to share its content on ...

Apple is talking to the people behind social e-commerce site The Fancy, according to a report by Business Insider. The Fancy is viewed by some as a rival to Pinterest, albeit a much smaller one.

If Apple expanded its e-commerce footprint by acquiring New York-based company, The Fancy, it would have much more success at e-commerce than Facebook has had, according to analyst firm Telsyte.