For anyone thinking about trying bass fishing on their own for the first time, a real bass fishing beginner, the vast amount of gear and choices available can be confusing and intimidating. You know ...

Ardent Tackle LLC announced a Fishing Gear Savings Program with seasonal bundles, perks, and member-only pricing ...

According to a 2023 report from the American Sportfishing Association, there are 52.4 million recreational anglers in the United States. That is more than U.S. golfers and tennis players combined.

I grew up a tackle shop rat. Wherever my family lived from Allentown, Pennsylvania, to Racine, Wisconsin, I’d always be at the local store, hanging out and spending my allowance money. Call me ...

A hook, line, rod, and reel. Those four components are the minimum gear requirements for catching a fish. Unfortunately, it gets a lot more complicated than that. While the bare essentials might get ...

I think it’s fair to say that the average angler gravitates toward the latest and greatest developments in tackle. Don’t get me wrong, I do too. I’m always eager to try a new lure on my home waters, ...