Ford bet big 15 years ago on going off-road and never looked back. It announced Jan. 13 it is expanding the packages to offer a more affordable model.

Ford will launch a mid-tier off-road performance Bronco RTR early next year that will be priced below the Raptor.

The Jeep Wrangler's reputation precedes it as a vehicle that can handle itself off the beaten path. It's made for open terrain and is among the best off-roaders of all time. But the 2025 Ford Bronco ...

Ford CEO Jim Farley says off-road SUVs like Bronco and Raptor deliver major profits, as automakers cash in on rugged styling and high-margin trims.

Direct comparison: the 2-Door Jeep Wrangler vs Base 2-Door Ford Bronco - which one delivers the best off-roader for your money?

2025 Ford Bronco vs Toyota 4Runner: Battle Of The Off-RoadersFor all the off-roaders out there, there’s a common debate we’ve seen a lot of recently: The 2025 Ford Bronco vs Toyota 4Runner. Both of ...

Tamara Gravelle says she's gained confidence learning to go off-roading in her Ford Bronco. Gravelle is 60, the same age as the Bronco turned on Monday, Aug. 11. Tamara Gravelle is having the time of ...

To say the debut of the 2021 Ford Bronco was a highly-anticipated event is perhaps the understatement of the year, at least in the automotive space. But now that the sheet has been pulled from the ...

While Ford knows affordability remains a consumer concern, the message this year is focused on what its vehicles can do ...