How Ford’s electric F-150 surged on hype, struggled with costs and demand, and forced a strategic reset toward hybrids and extended-range trucks.

The Ford F-150 Lightning is probably the most significant effort by any automaker to enter the EV market and compete with Tesla (NASDAQ: TSLA). It was an EV version of the best-selling vehicle in the ...

Ford’s Lightning, which has now had two years to edge its way into the world of the electric-buying public, is a prizefighter of a machine, quick-as-lightning, brawny, handsome and worthy. The only ...

The Blue Oval's supercharged stepside has increased in value in recent years thanks to a growing appreciation for its power ...

Ford is always working to keep the F-150 as America’s best-selling truck, and the 2027 model shows why it’s the most popular full-size pickup.

Ford has delayed the MY2025 F-150 Lightning production amid slowing sales and a burgeoning inventory. The 2025 Ford F-150 Lightning order banks are now open through dealers, with scheduling imminent.

Ford seems to be having a hard time moving F-150 Lightning pickups off of dealer lots. As impressive as the Lightning is, the Blue Oval isn’t selling as many as it had originally hoped, and the proof ...

Ford's F-150 lineup has never had more options under the hood. Buyers can choose from a naturally aspirated V6, several EcoBoost turbocharged V6s, a hybrid, or even the all-electric Lightning. But ...

This week I bring you a really cool full-sized pickup, the all-new 2024 Ford Lightning Flash, a completely electric truck. This package is new for 2024 and I think the Blue Oval boys are trying to ...

Granted, the ”Lightning” model nomenclature is somewhat on the nose as regards the electric F-150’s propulsion system. However, it can be argued Ford has indeed captured lightning in a bottle with its ...