Once genericism starts creeping in it can become increasingly difficult to prevent unauthorised third party use of the mark. Where a mark is being misused (in a generic way), a trade mark owner's ...
“The single question, as I view it, in all of these cases is merely one of fact: What do buyers understand by the word for whose use the parties are contending? If they understand by it only the kind ...
More than many, Velcro has to fight to defend its brand name from the threat of genericism. Tish Berard discusses what she does to educate the public on the importance of brands. Register for free to ...
“The exploration of consumer uncertainty suggests that trademark litigation matters and surveys should perhaps ask a different question beyond simply what consumers believe.” Disclosure: Steckel is a ...
A new study has identified an artificial intelligence approach to establish whether a trademark is generic or distinctive, with the academic behind the research telling WTR why it could lead to ...
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