From the start, the brand situates this new lineup separately from its historical predecessors as girls from the “modern era” ...

Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

Samantha, Addy, Kirsten, and friends, but make it 2026.

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

American Girl dolls that highlight historical moments are being taken out of the past and plopped into the current era.

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

Each of the original six American Girl dolls represents a period in United States history, with the modern versions coming ...

Mattel says the “modern-era” versions of the beloved American Girls are “meant to celebrate the original historical characters in a different form.” Millennials say they’ve gone too far, making them ...

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.

If you're a millennial, especially a woman, there's a good chance American Girl was part of your childhood. Maybe you had ...

American Girl Doll announced it's releasing a Modern Era Collection, which features the iconic historical doll collection but with a massively trendy makeover, and fans are upset ...