Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

To historical Felicity stans, that bag charm symbolizes her complex character building related to equestrianism. For today’s ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington ...

Samantha, Addy, Kirsten, and friends, but make it 2026.

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

American Girl dolls that highlight historical moments are being taken out of the past and plopped into the current era.

Each of the original six American Girl dolls represents a period in United States history, with the modern versions coming ...

American Girl Doll announced it's releasing a Modern Era Collection, which features the iconic historical doll collection but with a massively trendy makeover, and fans are upset ...

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.