The European Commission suspects the Alphabet unit is "artificially increasing the clearing price" of ad auctions "to the ...

Google faces yet another EU antitrust probe, this time over allegations that it rigged search ad auctions by “artificially increasing the clearing price.” ...

By Foo Yun Chee BRUSSELS, Feb 12 (Reuters) - Alphabet unit Google risks another EU antitrust headache as regulators said they are concerned that the U.S. tech giant may be unfairly driving online ...

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

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Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

Google tests Shopping ads in AI Mode, Microsoft explains AI search visibility, and Google reframes keywords. What PPC advertisers should understand now.

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional ...