Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow.

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...