If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also ...

If you love data (and what marketing expert doesn't?), then learning Google Tag Manager should be high on your priority list this year. But getting started with GTM isn't always an intuitive process.

Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to implement adjusted bounce rate via Google Tag Manager, a free tag management ...

Just recently someone told me they stumbled upon the Google Tag Manager and had no idea how it worked or why it mattered. Believe it or not, this tool has been around since 2005 and it’s free, easy to ...