We finally know what the next Hot Wheels Car Culture set looks like, and it’s coming with two brand new castings plus a Ferrari!

Does Mattel’s latest Premium Collector Set have what it takes to trigger another Treasure Hunt? I can think of at least two reasons for that.

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a multi-year licensing partnership with ...

Mattel is introducing new Hot Wheels collections this year, including additional F1 race cars, themed Monster Trucks, and ...

Hot Wheels unveils the 2026 F1 Concept Car with diecast body, interchangeable Pirelli tyres, neon-black livery, and design ...

Mattel has announced a new addition to its Mattel Brick Shop Hot Wheels lineup: a 1:16-scale Aston Martin Vantage GT3 ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the world’s most iconic ...

Forbes contributors publish independent expert analyses and insights. Experienced journalist who covers fashion, beauty and wellness. The Hot Wheels x Maje Spring/Summer 2025 capsule collection brings ...

When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...

Hot Wheels are one of the most beloved and iconic toys. They’re one of the most reliably affordable, too. You can always count on Hot Wheels to meet you with a modest price tag — well, not always.