Each Hot Wheels id vehicle embedded with an NFC chip has a unique digital identity that can be recorded on the owner’s tablet or smart phone via a new app, like digitally registering your little ...

The Hot Wheels die-cast toy cars you grew up racing, collecting and crashing over jumps were great fun, but they just sat there. Now, 51 years after the first Hot Wheels debuted, Mattel is introducing ...

Mattel is bringing a new digital aspect to the classic Hot Wheels toy. The company launched Hot Wheels id on Friday, which offers kids “a Mixed Play experience” through updated cars, a Smart Track and ...

Mattel is introducing Hot Wheels id, which lets kids race their NFC-enabled Hot Wheels on its Smart Track, and scan their collections into a free iOS app. In the app, which acts as a virtual garage, ...

Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, ...

Hot Wheels has become a go-to toy car brand for over 50 years, but this month its miniature rides are getting a digital makeover. The company announced Hot Wheels id last week, ushering in a physical ...

Hot Wheels cars are smarter than ever with the launch of Mattel’s new Smart Track Kit, Race Portal, and “id” vehicles. And you can buy them all exclusively from the Apple Store starting today. The ...

For stats-obsessed kids, last year's release of Hot Wheels ID was a godsend. The NFC-based system let you scan your cars into the app to keep tabs on how fast and how far the cars in your collection ...

Hot Wheels made me into the car enthusiast I am. As a kid, I'd line up all of my cars in parking lots, organized by color. I'd launch them down my house's hallway and record which traveled the ...

Mattel's biggest launch of the year includes better track, cooler cars, and a way for kids to blend video games with IRL play. The number-one-selling toy in the world by units is Hot Wheels cars, so ...

I can't say for sure – because nobody knows for sure – but I'm calling it right now: Hot Wheels ID just stole Christmas. Using a bit of the magic summoned by the Apple x Anki Overdrive remote control ...

There’s always been something magical about Hot Wheels toy cars. Introduced in 1968, they were among the first children’s toys that looked just like the real thing, but were meant to be played with.