Boston University professor of marketing relates behavioral science findings to the world of business. Nina Mazar believes the field of behavioral science has much to offer organizations as they seek ...

It’s not often that a government website attracts attention because it works. But that is exactly what happened in mid-January, as word spread that Covidtests.gov was simple, effective and left users ...

The Center for the Application of Behavioral Sciences (CABS) works to advance our understanding of the psychology of people at work through research, practice, and advocacy. The center is affiliated ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

Organizations constantly seek innovative strategies to gain a competitive edge in today's rapidly evolving business landscape. One such strategy that has gained prominence in recent years is ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

Why do so many AI projects flop? After years of hearing how AI will revolutionize business, recent studies have shown that companies are still consistently struggling to wring value from their ...