Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

Ripping out battle-tested infrastructure and starting from scratch – as some emerging protocols propose – is the slowest path ...

GM Global Chief Media Officer, Shenan Reed, joins the IAB Tech Lab Board as the first brand marketer to help shape the ...

NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...

IAB Tech Lab's board announced Shenan Reed, global CMO at General Motors, to the board on Monday, and said it closely aligns ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. The idea is to support all ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

NEW YORK, Aug. 19, 2025 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the formation of the AI Content Monetization Protocols (CoMP) ...

NEW YORK, Jan. 20, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the Event and Conversion API (ECAPI), a new technical ...

Aims to Accelerate the Transition from Content Taxonomy 1.0, Reduce Bidstream Inefficiencies, and Enhance Industry Adoption of Content Taxonomy 2.0 and 3.1; Public Comment Period Open Through January ...

NEW YORK, May 20, 2025 /PRNewswire/ -- As digital advertising enters a new era shaped by AI, privacy enforcement, and the unraveling of traditional identity systems, IAB Tech Lab Summit 2025 will take ...