And this isn’t just a scrappy tactic used by small teams with tight budgets. Even big legacy brands now use GenAI to scale creative output and personalize messaging, without sacrificing brand voice or ...

Using generative AI tools to quickly visualise complex ideas has been a major advantage for Lucio Ribeiro, chief AI & innovation officer at TBWA Melbourne, during recent work on the Disrupt AI Film ...

In August 2024, I described how the advertising industry was entering the "walk" phase of artificial intelligence (AI) adoption. At that point, marketers had moved beyond experimentation. The early ...

The arrival of OpenAI’s DALL-E 2 in the spring of 2022 marked a turning point in AI, when text-to-image generation suddenly became accessible to a select group of users, creating a community of ...

DAM + generative AI = A new paradigm for creatives and martech leaders. Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content ...

Small businesses and startups often struggle to compete with larger enterprises due to limited resources and workforce capacity. However, for some small companies, generative AI could be the key to ...

GenAI literacy is not about turning everyone into a technologist. It is about teaching people how to sense-check outputs, recognise bias and know when human judgement must take precedence. In ...

Generative artificial intelligence (GenAI) has very quickly established a foothold among code developers as an essential tool in their workflow. Developers have shifted from the traditional code reuse ...