Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...

Leaders say they want innovation, yet reward speed and predictability. Learning from nature shows how curiosity and culture ...

I like to write about examples of innovation because such stories are behind many of the things we enjoy in modern life. The pace of innovation today is extraordinary, but it is definitely not unique ...

The best examples I’ve seen of innovation in actions involve constructive conflict. When people think of innovation, they usually picture gadgets or maybe a miracle drug. Oftentimes, the greatest ...

Several competitions that focus on innovation in nonprofit financing and programs are accepting applications: • The Alliance for Global Good wants to encourage innovation in nonprofit financing to ...

While innovation is now one of those words that everyone uses, but doesn't fully understand, it is irrefutable that having innovation as a strategy is closely linked to accelerated growth and ...

The best examples I’ve seen of innovation in actions involve constructive conflict. When people think of innovation, they usually picture gadgets or maybe a miracle drug. Oftentimes, the greatest ...