Samyang Buldak, introduced in 2014, is the most popular spicy instant ramen brand on the market today, thanks to the #FireNoodleChallenge.

Watch as players and staff from Hashtag United, a British football club, take on the infamous Korean spicy noodle challenge!

Seoul — Park Jin-hee remembers the first time that he tried South Korea’s famed “fire chicken noodles.” Huddling with a group of friends in his high school dormitory about a decade ago, each person ...

Join EXO's Chanyeol, Suho, and Kai as they face the ultimate Fire Noodle Challenge with Korean Englishman Ollie in London!