Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

Most adults are in the very early stages of grasping how to use artificial intelligence. The Lego Group thinks that children need to build their own learning path to understand the fast-evolving ...

Forbes contributors publish independent expert analyses and insights. Writer by day, Comic by night, who aims to inform, inspire, and amuse. Jennifer Zhang, Dr. Jackie Faherty, Suni Lee and H.E.R.

Sunday 4 May is not just the day before the early May bank holiday – it's also Star Wars Day, so called because it sounds like the iconic catchphrase, "May the force be with you". But whether you're a ...

PHOENIX — Constructing a towering Lego skyscraper or a formidable castle has been a childhood experience for decades. Now, Arizona kids have a chance to take their brick building expertise up a notch.

Featuring 59 pieces, the Tropical Toucan Set is ideal for kids aged six and up. It’s part of LEGO’s Creator 3in1 Collection that can be built into a toucan with a flower, fish swimming in coral or a ...

In 2024 the United Nations declared June 11 as International Day of Play. The resolution’s stated goal was “to preserve, promote, and prioritize playing so that all people, especially children, can ...

Experts say Legos are still a powerful tool for early childhood education, fostering STEM skills, creativity, and even mental ...

With Star Wars returning to the big screen this May, The LEGO Group has unveiled five tie-in sets for the upcoming Star Wars:The Mandalorian and Grogu, which includes a BrickHeadz Allies & ...