Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your complacent attitude to your Lego basket. Lego is bringing interactive bricks ...

Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

Was the LEGO Super Mario series a sign of bigger things to come all this while? LEGO had a big announcement to kick off CES 2026 with this week: an all-new Smart Play ...

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...

This year’s Consumer Electronics Show (CES) is now in full swing, with tech companies around the world descending on the Las Vegas Convention Center to share their upcoming products and working ...

LEGO is set to transform the brick world with its new SMART innovations featuring the SMART Brick and SMART Play experiences that the company introduced at the CES 2026 stage. The first LEGO SMART ...