Since introducing its first China-inspired sets in 2019, LEGO Group has continued to expand its collection, thoughtfully ...
As China’s Spring Festival draws near, the LEGO Group is celebrating the season by leaning into what has become a defining ...
Global South World on MSN
Why LEGO is investing heavily in the Chinese market
The campaign is built around a short film created by The LEGO Agency China, which reimagines the dining table — a focal point of Chinese New Year — as a space for shared play and storytelling. In the ...
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