(WTAJ) — Coors Light has come up with a sweet way to celebrate the first day of the NCAA basketball tournament: lollipops. Introducing “Chillollipops”: a lollipop designed to taste like Coors Light.

ST. LOUIS – The beer-flavored lollipops with a foam top don’t have alcohol, but they do taste like Coors Light Beer. The new items are sold in six-packs. They’ve become so popular, so fast, they’re ...

Add Yahoo as a preferred source to see more of our stories on Google. What do these beer-flavored lollipops (which are non-alcoholic but still intended only for adults) have to do with March Madness?

Coors Light introduced a new beer-flavored lollipop to celebrate March Madness, per a press release. The suckers, known as "Chillollipops," are intended to help hyped-up sports fans calm down as they ...

NCAA March Madness has begun and Coors Light wants to help stressed-out fans during the three weeks of nail-biting basketball games. Coors Light has introduced the Chillollipop - a beer-flavored ...

The Coors Brewing Company has unveiled a series of beer-flavored lollipops in celebration of the beginning of the NCAA’s March Madness tournament. In a statement on Thursday, Coors said the ...