BIA projects $3.6 billion in local CTV spending in 2026 and growing political pressure, signaling new challenges and opportunities for radio sellers.

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

The road to spot TV sales automation is littered with failed attempts by software providers yet buying and selling leaders continue to call for its realization. The Quest To Streamline Local TV ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

WILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for local TV broadcasters. It’s newly released study ...

Next year offers both an Olympics and election for advertisers, but how impactful will those be for broadcasters’ bottom lines? Media buying executives from IPG Mediabrands, Publicis and Sage Media ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...

Search engine optimization (SEO) can feel incredibly overwhelming to many business owners. But did you know that one of the most effective SEO strategies is to target your internet marketing efforts ...

The economic landscape is set to change considerably with Donald Trump’s impending return to the White House. Where does this leave radio advertising? BIA Advisory Services VP of Forecasting & ...