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Starbucks Rewards has existed since 2009. The company, long seen as a leader in restaurant technology, relies on its loyalty ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of ...

Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...

Some people hate customer loyalty programs. They don’t see value in them, don’t like sharing their personal information with companies, and don’t like their spending activity being tracked.

Subway attempted to bring customers back into stores late last year with the relaunch of the Sub Club loyalty program, but ...