Whether you’re out fun fishing or competing in a big-money tournament, lure fishing provides the opportunity to cover a lot of ground and a great chance at hooking the fish of a lifetime. We asked top ...

My girlfriend -- who hadn't fished seriously until she met me -- recently asked me, "How do you know which lure to choose when you're fishing?" It was a good question. I've been fishing so long, I ...

Thundermist Lure Company has a new action-packed national fishing tv show called Thundermist Fishing Tips! We are excited to announce that the Thundermist Fishing Tips, fishing show, will air on ...

Summer fishing is heating up. What’s your go to lure when the water gets warm? Drop your favorite summer fishing lure in the comments and let’s see what everyone is using to catch more fish this ...

It might be safe to say that trolling lures for blue ­marlin in the calm and tranquil waters off the Kona, Hawaii, coast is as good as it gets. With three towering ­volcanoes ­setting the backdrop, ...

Muskies are already the fish of 10,000 casts, so imagine how much cooler it would be if that hit on cast 9,999 came on a giant topwater lure. If you know when and where to fire a big propbait or ...