IDC said Oracle maintained its lead in the database market over IBM last year. Oracle had more revenue overall, though another report pointed out that IBM led in new sales. Martin LaMonica is a senior ...

AI is a powerful way to do market research. A big update from ChatGPT makes things even easier.

Grand View Research Inc., announces the launch of an interactive market research platform titled the Grand View Compass. This is a first-in-class market research platform which enables the user with ...

The Barcode Group reports that 91% of consumers are dissatisfied with retail experiences, highlighting the need for market ...

Market research is a crucial component of any business strategy. Here are some of the best tools you can use in your market research efforts. Building a successful business is no easy feat, especially ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Conducting market research helps entrepreneurs decide whether new ventures are viable and gauge consumer demand for different products and services. This may be particularly useful for smaller ...

The consumer marketplace has been talking about database marketing for some time. What is it? Database marketing (or as it”s sometimes called, one-to-one marketing) is a process that uses information ...